“We are experts at balancing objective analysis with subjective intuition while staying focused on helping our clients scope their businesses intelligently, not accidentally.”
Team
Calibration and Collaboration
Our interdisciplinary problem-solving process mandates that we surround ourselves with the best and brightest people. Our approach is customized to fit the issues our clients want to address, and our teams are assembled from our extensive partnership network based on those needs. And, they always consist of a cast of characters – writers and designers, anthropologists and MBAs, researchers and context analysts – all seasoned with years of experience taken from a multitude of industries. All skilled at balancing objective analysis and subjective intuition while staying focused on helping clients scope their businesses intelligently, not accidentally.
Nancy Lafferty-Wellott is the founder of Habits & Habitats and also serves as the chief strategist on many project teams. Prior to Habits & Habitats, Nancy was a Vice President at Fitch Inc. in Boston, where she led the Design Research and Strategy practice. There, she specialized in helping clients identify, analyze, and understand market forces and consumer experiences so they could be harnessed to direct product and brand strategy. Her clients spanned a range of industries and included PetsMart, Reebok, Viacom, Iomega, GE, Streamline, Gerber, Ekco, Fleet Bank, Symantec, Compaq, and Digital.
More»»
Our interdisciplinary problem-solving process mandates that we surround ourselves with the best and brightest people. Our approach is customized to fit the issues our clients want to address, and our teams are assembled from our extensive partnership network based on those needs. And, they always consist of a cast of characters – writers and designers, anthropologists and MBAs, researchers and context analysts – all seasoned with years of experience taken from a multitude of industries. All skilled at balancing objective analysis and subjective intuition while staying focused on helping clients scope their businesses intelligently, not accidentally.
Nancy Lafferty-Wellott is the founder of Habits & Habitats and also serves as the chief strategist on many project teams. Prior to Habits & Habitats, Nancy was a Vice President at Fitch Inc. in Boston, where she led the Design Research and Strategy practice. There, she specialized in helping clients identify, analyze, and understand market forces and consumer experiences so they could be harnessed to direct product and brand strategy. Her clients spanned a range of industries and included PetsMart, Reebok, Viacom, Iomega, GE, Streamline, Gerber, Ekco, Fleet Bank, Symantec, Compaq, and Digital.
More»»