“By making consumer experience central to the design process, we develop brand solutions that are rooted in the context of users’ everyday lives.”
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Process
We nurture the belief that exceptional design in conjunction with smart and solid business sense, can make the world a better place. By providing the bridge that enables our clients to connect what is desirable for women with what is possible in the marketplace, we link our client companies to a more prosperous future state. Typical benefits of our process include:
- Development of new competitive terrain;
- Defining of a more resonant & meaningful dialogue with women consumers
- Establishment of new sources of brand value, revenue, and customer connection
- Creation of a strongly defined and differentiated market offering vis-à-vis competitors
- Introduction of products, services and brands that have context and relevance to women in today’s hyper-competitive markets.
- A verbal level
(what they tell us and what they write about) - An observation level
(what they do when being observed in a particular context) - A creative level
(what they express when given the proper stimulus tools to express their thoughts and feelings non-verbally)
Our process strives to engage consumers on multiple levels.
Utilizing a variety of proven and richly revealing research methods, we provide consumers a palette from which they can express ideas, thoughts, frustrations, and needs; feelings that would remain dormant without our proper “teasing out” techniques. Knowing that human beings are complex creatures, we strive to understand consumers on multiple levels so that things they can’t or won’t say, can’t or won’t do, can’t or won’t show, are brought to the surface. Our process typically includes a cross-section of information collection methods that appeal to women on three levels:
Challenging conventional boundaries and re-jigging the questions.
Once our initial discovery phase is complete, we begin a rigorous process of extraction to mine out the big “aha’s”. We then feed this new understanding, this new bead on the way things could and should be, into the development of new ways to make things better. Whether it’s making a complex product simpler, a retail store more exciting, a brand more accessible and authentic, or devising a customer service strategy that really does deliver on good manners and polite conversation. By making consumer experience central to the design process, we develop brand solutions that are rooted in the context of users’ everyday lives.